Simple Video Marketing Tips For Home Business Marketers

The best network marketing video marketers do things different to the average Joe Tring to market their opportunity so i decided to do some research.. I was searching exploring online for what gives them the edge. Why do their videos garner so many more views.I thought If I could just uncover their video marketing strategies I would be on a winner and what I learned is going to aid you explode your name all over the internet. Here’s the first installment.We all know that entertainment and humorous videos get the most views on YouTube, but the question MLM marketers seem to have difficulty answering is how do you market MLM in an entertaining or humorous fashion?Here’s one simple strategy as a teaser to get your traffic juices flowing. This simple little strategy could with no trouble drive hoards of visitors to your website today and you don’t even have to make a funny or entertaining video.In fact you can do this and have it posted in a few minutes.Today I’m going to be explaining how to use video response marketing to ride the wave of someone else’s popular content. I’m going to be talking about what types of content is most suited for this strategy and I’m going to give you an example of how one of my friends did it and got 500 visitors in one day.Every day new humorous and entertaining content gets uploaded on YouTube and some of it, almost instantly, gets sent viral. Your challenge it to feed off that trending clip and here’s how you do it. Create a video comment and post it.When doing so make sure your comment is positive and creates curiosity,. Here’s an illustration of a video marketing comment strategy that I learned from video marketing guru,Dwayne Golden. It was a comment video posted on an NBA Slam dunk video.Here’s what Dwayne did. He sat in front of his computer and searched for the latest hot slam dunks from the previous nights NBA play offs. Once he had found the a short he thought was going to be the most viewed, he quickly made a webcam video comment about the slam dunk. He praised the NBA player for his skill and then went on to say something like “player x has got an awesome dunk but you should see mine”. That’s it.Dwayne got over 500 visitors to his landing page and 10 new leads in one day as a result of that 30 second effort. Here’s why. People who watch funny and entertaining videos are instantly drawn to video responses as often these are quite humorous and entertaining, even if the person making the video response had no intention of being funny themselves. Video comments stand out because most people just write. More importantly the person viewing funny and entertaining videos is already in a clicking mindset and that’s your opportunity to get traffic and capture fresh leads.By creating an air of curiosity in your video response like Dwayne Golden did with his invitation to take a look at his slam dunk, many people will feel the need to take a look. Sure a lot of them are going to land on your capture page and click straight off, but as Dwayne’s results show you will capture fresh leads using this strategyNot bad for a few minutes work.

Publishing Choices For Writers – Self-Publishing Print on Demand, Introduction

Under the self-publishing umbrella, there are many options for writers when they are considering how they want to get their work out into the general public. Traditionally, authors were limited with either working with a traditional publisher, or finding someone to help them self-publish their work. As discussed in other articles of this series, there are many different ways for authors to get their work out there depending upon each author’s individual needs.In the past, whether an author worked with a traditional publisher or self-published, hundreds of their books needed to be printed at any one time. With the advent of new technology, writers can now actually see their work in print prior to printing without sticking them with too many unsold copies of their book. In addition, they have the option to print a copy of a book only when one is sold. Authors can do this through Print-On-Demand (POD) technology.


Print On Demand, as the name implies, allows an author to print as small a number of copies as they want, whenever they want, through a digital printing process. Because the book is being printed digitally, there is no need to set up the traditional offset printing presses, which would be cost prohibitive for a single or a just a few copies of a book. Once the set up is done for the digital format, it is done and can be used repeatedly whenever the need arises.Print On Demand solves many issues for new writers not being published by a publishing house. For example, prior to getting their work out to the general public, authors may want to have an advance review copy of their book for either their own review or to send to a book reviewer. Having an established book reviewer give a good review of a book prior to full printing is a good indication as to ultimately how many copies should be printed. In the alternative, a bad review might indicate the need to go back to the drawing (or in this case writing) board to clean up the work.Also, Print On Demand solves the storage issue for books for both a publisher and an author. In the past, whether published traditionally or self-published, when a book was done, there were copies hanging about until sold. Both publisher and author would have to warehouse them which could get expensive, although the author usually ended up with hundreds of books on their kitchen table or in their basement. With Print On Demand, a book is only printed when needed.


At the same time, in order to see a copy of their book in print prior to printing the larger number of copies, an author would have had to pay an absorbent amount of money to a printer to get the single copies. Now, it is usually just a small set up fee to the digital printing company and an author has a book in print.All the above are some benefits of Print On Demand. However, it is not the answer to all publishing ills. In the other parts of the POD series I will discuss some negatives that may be deciding factors on not going with Print On Demand publishing.

The Basics of Direct Mail Lists

Direct mail lists provide opportunities for businesses to acquire, retain and create loyal customers. Yet which lists are typically the best performing lists? How do you go about finding mailing lists? And once you’ve found a list, how do you know if your investment paid off?Direct Mail List BasicsDirect mail lists generally fall into three categories:
Company owned lists: These are direct mail (or email) lists that you’ve created on your own. Many online business include an opt-in box on their website so that customers and visitors can choose to provide their email address in exchange for information, news, white papers and other gifts. Companies can also create their own “house lists” as such lists are called by using records of previous purchases and leads to create a basic mailing list. For direct mail, you can use physical addresses without tacit permission. For email marketing, always use an opt-in method and only conduct permission-based marketing to avoid getting branded as a spammer.
Response lists: Response lists are rented by companies that specialize in mailing lists, called list brokers. Such a list is based on past purchasing or response behavior and may include catalog mailing lists, direct mail or direct television buyers, or magazine subscribers. Many companies make money by renting their list out to other companies. The idea behind using such a list is that past purchasing behavior is the best indicator of future purchasing behavior. In other words, if someone responded to a direct TV ad for jewelry, chances are better that they’ll respond to another offer for jewelry. List brokers often add additional selections for an extra fee, such as 3 month buyers. This allows you to target people who have recently bought such an item. Again, based on years of data from many industries, these are people most likely to respond again to similar offers, which is why direct marketers seek out such lists.
Compiled lists: Compiled lists are created or compiled from public records. Such lists used to be based on DMV records but now are mainly typed into computers directly from telephone books. Sometimes public data such as census data is appended to the list, providing some ability to sort by income and other factors from census data. Compiled lists are the least expensive but also the least likely to respond to specific offers. Going back to the jewelry example, you may rent a compiled list of people living in a high income zip code, thinking that they are likely to buy jewelry from a direct mail order catalog. But you have no way of knowing from the compiled list if such people are comfortable shopping online, by phone or from a catalog. A response list indicates that in the past, such consumers have done so – and are more likely to do so again.


There are general list brokers who offer a wide range of mailing lists and specialist such as Market Data Retrieval that focus solely on industry, such as education in the MDR example. Ask colleagues for the best list brokers in your industry.Renting Mailing ListsOnce you’ve found a company offering lists, search their catalog or talk to a list broker on the phone. Share your ideal client profile; who are you targeting? The list brokers will suggest several lists and email or fax you data cards. Such cards provide the facts about the list: who is renting it, whether it is compiled or response, and data selects available. Data selects are optional methods to use a computer to narrow down the most likely prospects to respond to your offer. Select may include age, gender, products purchased, or recent shopping behavior.Lists have a base cost per thousand. Typically list companies will not rent fewer than 10,000 records, so take the cost per thousand records, multiple that by 10, and that gives you the minimum amount of money you will have to spend on a list. There may be additional charges added on for various selections or to actually generate the list from the computer.Make sure that the list has been updated recently. Good list companies run their lists through several databases obtained from the Direct Marketing Association and the US Post Office. These include removing the names of deceased persons, updating lists with the new addresses of people who have moved, and suppressing (removing) people who have requested to be on the “Do Not Mail” list or preference list from the Direct Marketing Association. All of this may add costs at the beginning of a list rental process, but think about the money wasted mailing pieces to people who cannot respond. If they’ve moved, died, or hate junk mail, why mail to them in the first place? You’re spending money on the creative design, the printing, the mailing house costs and postage, so save the money and don’t mail to those people.Testing and Use of Direct Mail ListsAlthough the minimum amount of names on n a typical direct mail list rental is around 5,000 to 10,000 names, many companies will allow you to rent a smaller segment for testing. Be sure to code your direct mail pieces with a unique phone number, source code or another method to track responses so you can see which list performed the best.


Mailing lists are rented for one time use or multiple, unlimited uses. You’ll be asked up front to specify which use you intend and most companies ask for a sample mail piece. One of the most frequently asked questions people new to direct mail ask me is, “Why can’t I just pay for one time use and then reuse the list, since most lists are provided electronically nowadays?” The answer is simple: you will be caught! Mailing list companies include addresses called “seeds” on their list which look to you and me like just any other name on the list, but actually go back to the company or to someone employed by the company to monitor the list. If you’re caught using a mailing list more times than you paid for it, you are subject to legal prosecution, fines or both. It’s not pretty. Don’t do it.Direct Mail in Today’s MarketDirect mail has been around since the late 1800′s when catalogs opened a world of new goods to rural Americans. Although a large number of consumers have moved their shopping online, many still prefer to look at an old-fashioned catalog before buying. Direct mail can entice and invite consumers to visit a website to order. A good mix of old-fashioned direct mail marketing, postcard marketing, and a robust website with search engine optimization techniques in mind is a winning combination to acquire, retain and create loyal customers – and make money in the process.Get Marketing Help – Fast

Could Now Be the Time to Start Up a Domestic Services Franchise

Domestic Services franchise businesses make excellent recession tough businesses in the UK. Owing to the reality that numerous domestic services are necessities its possible that any franchise opportunity in this industry will flourish since there is continuous need due to services breaking down or requiring service.Domestic Services franchises cover a variety of services for example:-

Domestic Cleaning Franchise opportunities
Domestic premises always require cleaning whether it be general house cleaning, carpet cleaning, upholstery cleaning and other such services.

Handyman Franchise opportunities
Theres always odd jobs that need doing in the house and finding a handyman is not as easy these days as it was. Specialist handyman franchise opportunities have been formed which provide for this marketplace.

Kitchen Service Franchise businesses
Kitchen services such as oven cleaning cover the sort of jobs people put off forever and having another person do it for them is an desirable offer. Kitchen door replacement franchise opportunities can give a facelift to a kitchen which is in need of a sprucing up.

Utility Franchise opportunities
Gas and Electrical services are more and more regulated and there is a perpetual requirement for people with the training to perform home electrical and gas servicing and maintenance.


As with any business investment, when looking into taking on a Domestic Services Franchise business its prudent to carry out your research properly:-
What is it you enjoy doing? Study the selections and see what works best for you. You can see our %LINK3% section for a helpful variety of franchise businesses.
Take time to assess your funds and savings… what are the franchise costs and setup charges involved in the franchises for sale that are of interest to you
Make contact with the franchisors which attract you and discover everything you can in relation to their systems.
Organise to go to the franchisors head offices and get some insight into their operation and backup facilities.


Pick up a list of franchisees that you can chat to regarding each franchise. This will usually provide you a reasonable, on-the-ground view from those people who are operating the franchise system as a lifestyle.
Ensure you are up to date on the legal side of investing in a franchise by talking to a professional franchise lawyer.
A good number of the major banks have franchise departments… get in touch with them to discover what funding and facilities are offered.
In conclusion, make your choice and commit yourself to the necessary training and working the established system.